The Arcade Blog

Rock or Bust

January 14, 2015


Last month, Senior Art Director, Josh Cheuse, worked closely with Columbia Records and AC/DC to create the packaging and launch campaign for AC/DC’s new album “Rock or Bust.”

From the lenticular album cover to the explosive electronic OOH billboards,  and press shots and snipes for upcoming releases, shows and appearances at Coachella festival.

Best band, best fans!

Hear the story from the man himself here –

We can’t wait to see them on tour this summer.