If you’re familiar with riding the New York subway, you’ll know people purchase their MTA MetroCards via card vending machines, subway station ticket booths, neighborhood retailers, or through their employers. What you may not already know, however, is that a more convenient purchasing option now exists.
Enter EasyPayXpress MetroCard. An innovative new product from the MTA that enables commuters to pay for their rides automatically via their credit cards.
To promote this added convenient in every commuters’ life, we’ve just launched a clever “to-do list” campaign, across print, digital and in-cars, highlighting to frequent users how EasyPayXpress gives them one less thing to worry about.
Keep your eyes peeled for more promotions coming this Spring!