We don't just understand culture, we create it.

Arcade is a New York-based advertising agency, born out of Sony Music.

We help brands build and sustain cultural relevance by creating authentic and ownable identities, campaigns and cross-platform experiences.  Arcade is comprised of 3 unique but integrated service offerings: Arcade Creative Group for advertising and design, Arcade Music & Entertainment for strategic, creative and experiential activations and Arcade Productions for full service content development.

Watch our Reel  

Our unique music DNA...

Gives us an organic understanding of consumers and unparalleled assets and global channels to reach them.

Leveraging the power of music, we help some of the world’s most iconic brands define and evolve their essence and connect with new generations of fans.


Adam Owett
Chris Austopchuk
Creative Director
Eric Slovin
Creative Director
Kyle Sherwin
Strategy & Account Management
Sheri Lee
Creative Director
Sherif Shafi
Business Development
Sam Erickson
Video Content


Advanced Music Partnerships & Solutions

Strategic Branding

Original Content/Video Production

Art Direction & Design

Website Design & Development

Digital Advertising

Social & Mobile Strategy & Development

Media Planning & Buying

Consumer Promotions

Live Entertainment Platforms

Influencer Marketing