Chapter 24 Vineyards

For the launch of Chapter 24 Vineyards’ top echelon, game-changing Oregon Pinot, we crafted a unique brand identity, positioning and wine drinking philosophy. The goal was to not only sell wine, but also emphasize its point of differentiation.

Through unique packaging design and a highly targeted OOH, print and target email marketing campaign, we invited consumers to think differently about their wine choices, positioning Chapter 24 and Oregon Pinot as the preferred selection for the more sophisticated, thoughtful and intelligent wine drinker.