Metropolitan Transportation Authority (MTA)

The Fulton Center is one of New York’s greatest state-of-the-art public spaces. As a major transportation hub, it connects several subway and PATH train lines downtown, including those leading to the World Trade Center.

As one of the MTA’s major capital improvement projects, it has already had a positive impact on millions of New York commuters, becoming an important transportation and downtown retail destination.

To announce the opening of this historical space, we developed a series of color print and digital advertisements featuring bold, eye-catching imagery and headlines that could be seen across New York City in train stations, subway stations and online, in the run-up to the big launch.