The Fray

Located in California’s Mojave Desert, Ivanpah, the world’s largest solar energy plant, is the Hoover Dam of our generation. Bold and innovative in design, it spans over 3,500 acres and is about four times the size of New York’s Central Park, boasting three towers that are 150 feet taller than the Statue of Liberty.

 

Capturing our attention in the early stages of creative conversations for the The Fray’s fourth studio album, “Helios,” it reignited the band’s longstanding interest in renewable energy and became the inspiration behind the cover artwork — the perfect visual manifestation of their clean, innovative new music.

 

This powerful creative expression forged an enduring partnership between The Fray and energy leaders BrightSource Energy and NRG Energy. At Ivanpah’s launch ceremony in February 2014, lead singer Isaac Slade re-emphasized the importance of communicating with and educating younger generations on the benefits of sustainable living and clean energy solutions.

 

A strong alignment between two great catalysts of change — solar energy and music — has been formed.