Ciara, the artist’s first album in five years, marked an incredibly personal and important evolution in Ciara’s career and music. Our challenge was to represent her personal journey, strength and vision in a way that authentically reflects the artist as she sees herself.
In close collaboration, we stripped everything down to its core essence and creatively communicated this through a more glamorous, fashion-centric approach.
The unique visual direction that followed has informed all branding and new product design since the launch of this pivotal album.
Ciara was one of Complex Music’s “50 Most Anticipated Albums of 2013,” a comeback that received critical industry acclaim.