Coke needed to strengthen their cred with multicultural youth. They came to us because, while we’re not solely a multicultural agency, our music roots have made us organically multicultural in every sense. For the ‘Do You Speak Coke?’ spot we worked with StrangeBeast Animation to create characters that represented the two distinct cultures of Hip Hop and Rock and brought them together to celebrate their commonalities over a universally refreshing drink of Coke. The results tested well above norms across Hispanic and African-American communities but also within the general market, and Coke liked it so much that it continued to speak to fans for over two years.