New York Food Trucks Association

Food trucks are an important part of the social fabric of New York, energizing our streets with culinary innovations. So, when our friend Kim Ima, of Treats Truck fame, told us about the pending court ruling on some of our favorite midtown lunch spots, we decided to help. By bringing together a community of passionate foodies and local small business owners around an important cause, our mission was simple – Save The Food Trucks.

The social media campaign centered around informing, rallying and empowering food truck fans to support their trusted trucks and use their social voice to encourage the city to sit down with food truck owners and work out a solution. We’re happy to report that the resulting dialog meant the city has relaxed some of its restrictions and the food trucks have indeed started returning to midtown.