In late 2015, we helped Honda launch the 2017 Pilot, highlighting its best features from seating capacity to fuel economy and especially it’s technology advances like bluetooth and the Sony Audio System.
We developed a complete experiential program leveraging music and film to showcase the new vehicle.
The concept took guests on a journey that began with tracing back the parallel rich histories of innovation between Honda and Sony and how they intertwined with iconic moments in film and music. Taking place at one of the most famous sound stages on the Sony Pictures studio lot, guests were able to walk through these moments where major soundtracks and film scores were recorded. The video and audio history concluded with an epic performance from Leon Bridges surrounded by the new 2017 Honda Pilot cars..
With overwhelmingly positive response from the intimate crowd of consumers, Honda and Sony employees, the event further strengthened the relationship between the two companies and has led to future engagements.