Jockey

We’ve always had a good eye for spotting talent.

Introducing then-rookie Tim Tebow, our cross-platform national brand campaign ran across TV, Print, OOH and In-store, showcasing how Staycool’s revolutionary new product technology keeps you cool, even when ‘everyone’s looking at you.’

 

Staycool, at a price point double that of other Jockey products, sold out of two product SKUs on Jockey.com within the first week of its TV launch. The product went on to surpass its 18-month stretch sales goals within the first year, accounting for 25% of total Jockey sales, and introduced a new, younger audience to the brand.