Two students from Wesleyan arrive in Brooklyn with an incredible burgeoning talent and a mixtape of electro-guitar-funk songs in their back pockets. They have but one dream–to be superstars. The roadmap was in our hands.
We collaborated with the guitar-electro duo, Andrew Van Wyngarden and Ben Goldwasser, on everything from the development and design of their iconic psychedelic rock-inspired brand identity, to the launch of their first best-selling album Oracular Spectacular and subsequent hit singles Time to Pretend, Electric Feel and Kids.
Before our very eyes, the MGMT movement began, and it has since inspired many creative endeavors, including Gucci’s Menswear Collection S/S 2009.